2024 was my second year promoting the Beer Crawl in Downtown Gilroy. Since this year's event is closer to Halloween, they wanted to incorporate some spooky elements, utilizing a skeleton as the event's mascot. We kept as many of the core elements as possible along with the new imagery, to carry the brand recognition through.

I relied heavily on sourcing AI images for this year’s event. My prompting skills grew as I figured out how to get the tool to produce the images I needed to convey the right messages.