San Jose Dance Theatre was established in 1965. It is the original ballet company in the area, holding the longest running Nutcracker production in the area as well. They are known for their professional quality performances and exceptional ballet training.

Logo Concept

LETTERS: The key letters S, J & D can be found within the logo mark

MOVEMENT: The expressive quality of diagonal lines conveys movement

MUSIC: The logo is reminiscent of a treble clef, signifying the important role music plays in partnership with dance

INFINITY: Abstracted infinity symbol represents the constant cycle of training that ballet requires, as well as perpetual alumni involvement

“Everyone is very happy with the design. Thank you!”

— Michael, San Jose Dance Theatre

Nutcracker poster for San Jose Dance Theatre. Colors are deep purple, lavender, black, white, cobalt blue and pale pink. A large vector drawing of a nutcracker prince stands in the foreground. Behind him is a forest of snowy trees with black trunks.

Sleeping Beauty poster for San Jose Dance Theatre. An Asian ballerina stands on pointe in a lilac tutu, wand raised. She is surrounded by sparkles & rose petals.