MAGAZINE: CFDA Newslines
CFDA Newslines is the official magazine of the California Funeral Directors Association.
Distributed: Quarterly
Average page count: 28-40
Designed by Sour Pea Design 2015-2016
BRANDING: Tricia McKeown
Personal business brand for Tricia McKeown
BRANDING: Integrated Financial Benefits
Integrated Financial Benefits provides full-service financial planning and consultation, with an emphasis on personal connection and long-term success.
BRANDING: Baggage Claim
Concept piece created for a fictional business.
Baggage Claim is the first and only in-airport clothing rental service, providing travelers with a curated vacation wardrobe that can be picked up and dropped off at arrivals and departures.
“Gorgeous!!!! And I looove the “curated travel wardrobes” tagline, so upscale.”
“I LOVE how these all came together!! I can easily envision seeing all of these pieces in action! ”
“As soon as I clicked I felt I was about to get a luxury experience with that silkiness and logo.”
BRANDING: Breakers Roller Rink & Rooftop Bar
Concept piece created for a fictional business.
Breakers Roller Rink & Rooftop Bar has panoramic ocean views, craft cocktails, and regular events. This indoor/outdoor roller rink marries 70s/80s roller disco nostalgia with a modern twist.
“PHENOMENAL JOB ON THESE! Everything looks wonderful!!”
Branding for San Jose Dance Theatre, with emphasis on movement, lightness, precision and clarity.
BRANDING: San Jose Dance Theatre (SJDT)
San Jose Dance Theatre was established in 1965. It is the original ballet company in the area, holding the longest running Nutcracker production in the area as well. They are known for their professional quality performances and exceptional ballet training.
Logo Concept
LETTERS: The key letters S, J & D can be found within the logo mark
MOVEMENT: The expressive quality of diagonal lines conveys movement
MUSIC: The logo is reminiscent of a treble clef, signifying the important role music plays in partnership with dance
INFINITY: Abstracted infinity symbol represents the constant cycle of training that ballet requires, as well as perpetual alumni involvement
“Everyone is very happy with the design. Thank you!”
BRANDING: Root Legacy - Law Offices of Michael Ramoneda, Esq.
Legal firm offering Estate Planning & Trust Administration in a holistic way. Root Legacy offers peace of mind, rather than just a stack of documents. It is important to this company to convey the fact that the client will pass on more than just their assets. The legacy of a human being includes personal values, stories, and advice as well.
Logo Concept:
ROOT: family roots, grounded & strong
LEGACY: carrying more than just money on through the family line
PLANT: representation of a family tree, a living thing (living legacy), continual growth
PEN NIB: representation of recording history, taking notes, developing a plan, signing paperwork
“Absolutely splendid. Thank you!”
File Formats & Bleeds
So you’ve received your design files & are suddenly overwhelmed with the alphabet soup that is file formats. Also - why do some of your files say “bleed” on them? Morbid much? No worries; I’ve got you. Read on.
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