Brand update for the GDBA Annual Downtown Gilroy Beer Crawl. Since this year's event is closer to Halloween, they wanted to incorporate some spooky elements, utilizing a skeleton as the event's mascot. We kept as many of the core elements as possible along with the new imagery, to carry the brand recognition through.

GDBA’s previous logo had multiple aspects keeping the brand from reaching its intended audience in an authentic way. It read as “Downtown Gilroy Business Association,” which caused name confusion. It had thin serifs and script text, which were difficult to read when scaled down. The layout and typography felt stiff and the “g” was out of alignment with the rest of the word. “Business Association” didn’t have a connection to the rest of the logo and felt like an afterthought.

The new logo does a much better job of conveying the vision and mission of the brand for a number of reasons. Right off the bat, the name reads properly, as “Gilroy Downtown Business Association.” The well-established “g” from the original brand, along with the signature green color, helps carry brand recognition through to the new design. Stronger serifs help with scalability. Including the word “downtown” in the main portion of the logo and connecting it to the “gilroy” with the garlic bulb emphasizes the focus on the downtown area. elements that touch, overlap and reach for one another enhance the brand value of community and connection.

GDBA's Downtown Gilroy Holiday Festival and Parade is a FREE, family-friendly event in the heart of downtown Gilroy! They previously did not have any kind of strong, cohesive branding. That changed when Sour Pea Design took over in 2023. They say RECORD numbers of attendees, extremely happy vendors and a record-breaking parade length!

Rebrand for the GDBA Annual Downtown Gilroy Beer Crawl. Garlic bulb is incorporated into this logo, as in all of their other events, for brand consistency and recognition. This also makes it stand out among the other beer festivals in the area. The motive for this rebrand was to move away from the Halloween theme and toward Oktoberfest.

Concept piece created for a fictional business.

Baggage Claim is the first and only in-airport clothing rental service, providing travelers with a curated vacation wardrobe that can be picked up and dropped off at arrivals and departures.

San Jose Dance Theatre was established in 1965. It is the original ballet company in the area, holding the longest running Nutcracker production in the area as well. They are known for their professional quality performances and exceptional ballet training.

I was honored to develop SJDT's logomark in 2020. With the addition of a new Artistic Director in 2025, along with some specific events & goals to highlight from this point forward, it was a good time for a slight logo refresh. The subtle changes allow for a smooth transition from the 2020 version into the now, saving money and time on reprints that would be immediately necessary with a more dramatic rebrand.

Logo Concept

LETTERS: The key letters S, J & D can be found within the logo mark

MOVEMENT: The expressive quality of diagonal lines conveys movement

MUSIC: The logo is reminiscent of a treble clef, signifying the important role music plays in partnership with dance

INFINITY: Abstracted infinity symbol represents the constant cycle of training that ballet requires, as well as perpetual alumni involvement

Concept piece created for a fictional business.

Breakers Roller Rink & Rooftop Bar has panoramic ocean views, craft cocktails, and regular events. This indoor/outdoor roller rink marries 70s/80s roller disco nostalgia with a modern twist.

Tanked is a coffee shop with a mission to educate patrons on responsible coral cultivation & conservation. Inspired by cat cafes that originated in Taiwan, Tanked Coral Cafe is a community hangout with a coffee shop atmosphere. Behind the cafe is a hidden speakeasy called Acropora. It offers an “if you know, you know” experience and immersive lifestyle, right in line with the current speakeasy craze.

Legal firm offering Estate Planning & Trust Administration in a holistic way. Root Legacy offers peace of mind, rather than just a stack of documents. It is important to this company to convey the fact that the client will pass on more than just their assets. The legacy of a human being includes personal values, stories, and advice as well.

Logo Concept:

ROOT: family roots, grounded & strong

LEGACY: carrying more than just money on through the family line

PLANT: representation of a family tree, a living thing (living legacy), continual growth

PEN NIB: representation of recording history, taking notes, developing a plan, signing paperwork

Integrated Financial Benefits provides full-service financial planning and consultation, with an emphasis on personal connection and long-term success.

Case study with @brand.brief

🌱 Vegan skincare company based in Sweden

🌱 Sustainable ingredients and packaging

🌱 Cruelty-free

Deliverables: Logo, Packaging, IG & Pinterest content

Hashtag: #brandbriefthefresh

San Jose Dance Theatre’s 55th Annual production of The Nutcracker. Multiple promotional pieces created for this show, including business cards, postcards, ticket vouchers, social media material, web images, posters, etc.

San Jose Dance Theatre’s Spring 2020 program, Sleeping Beauty. Promotion created for this show: poster, social media images.

San Jose Dance Theatre’s Contemporary program for 2020, Innovations. Promotion created for this show: poster, social media images.

Winter 2015 issue of "CFDA Newslines" - the official magazine of the California Funeral Directors Association
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© Sour Pea Design

WCA Express is the official publication of the Western Carwash Association.

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© Sour Pea Design

The Nugget - publication of Sacramento District Dental Society (SDDS)
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© Sacramento District Dental Society

The California Veterinarian is the bi-monthly magazine of the California Veterinarian Medical Association (CVMA).

Average page count: 40-60

Program for Rotary 5170's annual District Conference (28 pages)
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© Sour Pea Design

Annual Conference for Rotary District 5170.
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© Sour Pea Design

The Pacific Veterinary Conference is a 4-day networking & continuing education event, presented by California Veterinary Medical Association (CVMA)

The Pacific Veterinary Conference is a 4-day networking & continuing education event, presented by California Veterinary Medical Association (CVMA)

The Fall Seminar is a 3-day networking & continuing education event in Palm Springs, presented by California Veterinary Medical Association (CVMA)

Professional makeup artist based in Sacramento, CA.

Membership Brochure for Hearing Healthcare Providers
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© Sour Pea Design

Membership Brochure for Western Carwash Association (WCA)
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© Sour Pea Design

Winter 2015 Newsletter for Hearing Healthcare Providers
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© Sour Pea Design

Book Cover for Christie Cuthbert (“Mom! I Farted in Church”)
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© Sour Pea Design

City of Sacramento LGBTQIA+ Employee Resource Group makes an impact by bringing city employees together, updating policies, and educating.

“I can’t show you everything, David”

“Well, can you show me ONE thing?!”

Any Schitt’s Creek fans in the house? Moira & David Rose fan club, reporting for business.

Madame Vice President Kamala Harris & so many others are smashing their way through the glass ceiling. Let’s put some shoes on & get to work.

This design available on stickers, magnets, prints & apparel.

“Representative Yoho put his finger in my face. He called me disgusting. He called me crazy. He called me out of my mind. He called me dangerous.

Representative Yoho called me — and I quote — a FUCKING BITCH.

I am here because I have to show my parents that I am their daughter.

And that they did not raise me to accept ABUSE FROM MEN.”

— Alexandria Ocasio-Cortez, U.S. Representative for New York’s

14th congressional district & overall badass